Week 4 (14/3/2013) - KEE120056

 Weekly Review 

This week's lesson focuses on creativity and innovation in business.

 

1. Things that I've learnt from this week's class

-Creativity  : an expansion of idea, an answer to the possible "future problem".

-Innovation: an application of the ideas, usually done after the creative process of finding a solution to a problem etc, sometimes may be the key to a success in a business.

 

In short, I was thought of the definitions and given a few examples of the application of creative thinking and innovation in business, particularly when we faces an issue. Jeffrey Preston Bezos was the example given in the lecture.

The following is the highlight of the lecture:

-According to Kuratko and Hodgetts(2004) there are four stages of creative process:
       1. Assimilation of knowledge
       2. Incubator
       3. Idea
       4. Assessment and implementation

-(Main) suggested ways to generate creative and innovative ideas
       1. Developing ideas by bold and creative way of thinking
       2. Forced analogy
       3. Implementation (D.O.I.T.)
       4. Mind mapping
       5. Nominal Grouping

-As the chinese saying goes, "when you know both yourself and your foe, that's when you can win each and every battle". As such the possible hindrance towards creative thinking and innovation was highlighted too so that we can be more adept towards the problems which may occur.


2. How do I feel about the things that I've learnt from this week's lecture?

I can say that after following the lecture, I have gained a deeper insight to the words creativity and innovation. Thus, I am more confident about applying these concepts in my daily life as I now know more about the characteristics and possible obstacles to expect when applying creativity and innovation in my daily life, particularly when conducting business. 

Hence, I feel good about this week's lecture.


3. How am I going to apply the knowledge that I've gained?

I will be more creative in my thinking when anticipating the possible problems that might occur in my daily life especially when doing a business I will discuss with my partners and be more bold and take reasonable risks to be successful in making my business profitable.